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A global company with
a local approach

driven by innovation and technology

The William Demant Group of international companies develops, manufactures and sells innovative solutions with the aim to make a life-changing difference to millions of people worldwide. Our solutions incorporate microelectronics, micromechanics, wireless technology, software and audiology.

With companies in more than 30 countries, we are a global market leader in hearing healthcare and our core business is hearing aids. Our approach to and indeed our many business areas within hearing healthcare mean that we can serve our customers end-users in the best possible way: From diagnosing a hearing loss to purchasing and on-going support.

From the independent dispenser and large retail chains to the audiologist, ENT (ear, nose, throat) doctor, children’s nurse or hospital surgeon, we work with our customers and partners to serve the individual needs of the end-user.

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a company based on passion

Our company was created out of sheer passion back in 1904. The wife of our founder, Hans Jørgen Demant, had a hearing loss. So Hans booked a ticket to London to find a hearing aid for his wife. Soon he became a hearing instrument agent, and he started to import the ear massager Massacon and the hearing aid Acousticon.

In 1910, Hans Demant passed away, and his sons William and Jørgen decide to sell out the inventory of hearing aids, which turned out to be easy. Thus, William Demant decided to continue the business and he successfully moved it towards new goals – the first of its kind in the world. In addition to his business understanding, he was a visionary man driven by a strong personal interest in hearing and treatment of hearing loss. More than 100 years later, this care for other people on which the company was founded and developed is still the focal point of everything we do. We want to help people hear better. To have conversations with their loved ones. To be a part of society

  • 1904

    In 1904, Hans Demant, the father of William Demant, founded the company, today known as the William Demant Group. The year after he went to London to get a hearing aid for his wife Ida, William’s mother.

  • 1957

    William Demant donated the shares in the company to the Oticon Foundation – the main shareholder in William Demant Holding A/S today.

  • 2016

    Today, the William Demant Group is a market leader in hearing solutions and active in the areas hearing aids, hearing implants, diagnostic instruments and personal communication.