Facts

Demant at a glance

We operate globally with a local presence through our companies in more than 30 countries and through trusted distributors in more than 130 countries. This way, we combine the best of two worlds: centralised and standardised processes that value local presence and initiatives.

Adding to our global orientation is a local presence. As a company represented in many countries, we act as a good citizen in the community. Besides from expected compliance with rules and regulations, this good citizenship includes the ambition that our employees and products contribute positively to the development of the community.

Market

Demant covers five business areas: Hearing Care, Hearing Aids, Hearing Implants, Diagnostics and Communications.

We are the only company in the world that covers these five areas, and we harvest significant synergies from this unique position. Synergies that will help millions of people experience the joy of hearing for many years to come. Just as the Demant family envisioned it when they founded the company in 1904.

With our approach to hearing healthcare and technology, and our complete product range, Demant, our customers and partners are fully equipped to help people with various kinds of hearing loss and communication needs connect with the world and live their lives to the fullest.

Our unique position is a great advantage in a market that is growing. The hearing healthcare market represents a value of around USD 24 billion per year, with Europe and North America being by far the largest markets. Global tracking of hearing loss, e.g. MarkeTrak, EuroTrak and JapanTrak, shows that around 1 in 10 people over the age of 50 is living with a hearing loss, and more than 18 million hearing aids and 85,000 hearing implants are sold every year.

The estimated value growth rates are 2-4% in the hearing aid market and 10-15% in the hearing implants market. This growth is largely driven by the underlying demographic development and, particularly for hearing implants, gradually increasing penetration rates. The estimated value growth rate in the diagnostics market is 3-5%.

The Communications market represents a value of around USD 6 billion, and the estimated value growth rate is around 12%.

Ownership structure

William Demant Foundation is the majority owner of Demant A/S (55-60%) through William Demant Invest A/S, which is the wholly owned holding company for William Demant Foundation’s investment activities.

In addition to Demant A/S, William Demant Invest A/S holds the majority ownerships of the orthopedics company Össur hf. (52% ownership) and Vision RT Ltd., which develops camera systems for surface-guided radiation therapy (89% ownership). Moreover, William Demant Invest A/S is the largest shareholder in Vitrolife AB (fertility treatment), CellaVision AB (blood cell analysis), Revenio Oyj (diagnosis of eye diseases) and Invisio (personal communication equipment and hearing protection). William Demant Invest A/S holds between 10% and 30% of the shares in these companies. In addition, William Demant Invest A/S is the largest shareholder in the listed real estate and service company Jeudan A/S (42% ownership) and owns together with KIRKBI A/S 50% of the German offshore wind farm, Borkum Riffgrund 1. Finally, William Demant Invest A/S owns together with KIRKBI and Heartland the Danish start-up studio, Founders A/S. Össur hf. and Jeudan A/S are listed in Denmark, while Vitrolife AB, CellaVision AB and Invisio AB are listed in Sweden and Revenio Oyj is listed in Finland.