Demant at a glance
We operate globally with a local presence through our companies in more than 30 countries and through trusted distributors in more than 130 countries. This way, we combine the best of two worlds: Centralised and standardised processes that value local presence and initiatives.
Adding to our global orientation is a local presence. As a company represented in many countries, we act as a good citizen in the community. Besides from expected compliance with rules and regulations, this good citizenship includes the ambition that our employees and products contribute positive to the [development of the community link to responsibility].
Demant covers four business activities: traditional hearing instruments, hearing implants, diagnostic instruments and personal communication.
We are the only company in the world that covers these four areas, and we harvest significant synergies from this unique position. Synergies that will help millions of people experience the joy of hearing for many years to come. Just as the Demant family envisioned it when they founded and developed the company during the twentieth century.
With our approach to hearing healthcare and our complete product range, Demant, our customers and partners are fully equipped to help people with various kinds of hearing loss connect with the world and live their lives to the fullest.
Our unique position is a great advantage in a market that is growing. The hearing healthcare market represents a wholesale value of USD 6,5 billion per year, with Europe and North America being by far the largest markets.
Global tracking of hearing loss, e.g. MarkeTrak, EuroTrak and JapanTrak, shows that around 1 in 10 people over the age of 50 is living with a hearing loss. Approximately 15 million hearing aids and 85,000 hearing implants are sold every year, and the annual market growth is 4-6% in units, largely driven by the underlying demographic development, which is growing approx. 5% in value annually.