Demant has a strong track record of successfully developing businesses from being relatively small to becoming market leaders. In the past decades, we have succeeded in gaining material market shares through our strong business activities in Hearing Aids and Hearing Care. We have furthermore built market-leading entities in the fields of diagnostic equipment and bone-anchored hearing systems (BAHS). It is our clear long-term ambition to also take our cochlear implants (CI) business on a similar journey, which will further strengthen our leading hearing healthcare position. A growing business in audio and video solutions for business professionals and the gaming community is also a significant part of the Group.
Apart from excelling in different business areas, we focus on harvesting synergies across our business and thus enabling our customers and users to benefit from our multi-business approach backed by a comprehensive global distribution set-up and efficient infrastructure.There is a clear technology overlap between our business areas, but essentially Hearing Healthcare and Communications address different markets in different ways and are run as two individual segments.