William Demant’s strategy is to drive growth in all our business units – and stay on the growth path. In order for us to maintain our position among the leading manufacturers in the industry, and as a direction for our journey onwards in hearing healthcare, we have six strategic key focus points:
With a multi-brand strategy that targets all sales channels and customer segments, we continue to take market shares in the hearing aid market. In Diagnostic Instruments, we have a leading position, which we maintain and expand by exploiting synergies across our business units. New, innovative product launches from our hearing implant business and excellent global support have increased our presence, which we will use to considerably grow our activities.
Taking market shares, expanding and growing our business require that we develop state-of-the-art technology platforms. Based on our recent innovations and the latest market trends, we have strengthened our product innovation skills and R&D leadership with a view to sharing innovation and inventions across our businesses.
Sharing knowledge and expertise across our Group also implies using our shared services function to increase cost efficiency and stay highly competitive. By utilising technology from our hearing devices and knowhow from the Group, we develop and expand our communication business in a growing market of headsets for unified communication.
Competition cannot be ignored, and thus we prepare for and respond to the market consolidation trend in the industry. To sustain market access, we take the necessary measures to expand and develop our retail distribution where needed.
Our Group plays a vital role in the overall structural changes of the industry by acquiring enterprises within our core business and related areas. These acquisitions let us benefit from our technological and audiological expertise, managerial competencies and financial resources to generate further growth in revenue and sales.