Campaign for Better Hearing
Campaign for Better Hearing is a global initiative from our Hearing Care business, our clinics, which puts hearing on the healthcare agenda. Through the campaign, we offer free hearing aids and provide crucial information and education about hearing healthcare and the consequences of untreated hearing loss.
Our hearing health is closely connected to our brain’s health and our overall well-being. Recent research confirms that hearing loss becomes more prevalent as we age. The Campaign for Better Hearing wants us to understand the links between hearing loss and depression, mental fatigue, reduced cognitive capacity and dementia.
Since 2018 we have screened 517,975 people with a Campaign for Better Hearing campaign code, raised nearly USD 2.1 million dollars and helped 676 people by providing 985 free hearing aids.
When someone, who participates in the campaign, gets their hearing tested in one of the clinics, the clinic donates to Campaign for Better Hearing. With the donated money, free hearing aids are handed out to people who need them but cannot afford them.