A graduate program can surely be an exciting way to start a career. They give exposure to different parts of a business, which provide a broad range of competencies and a unique understanding of a company. In recent years, an increasing number of companies have introduced new graduate programs to attract talent. On the surface, many of these programs seem similar and it can be difficult to choose the best option. So how do you navigate in the jungle of great programs to find the perfect fit? In this blog post, I will describe the diversity of Demant, which in my opinion is one of the key factors that makes the graduate tracks at this company stand out from others. Hopefully, this will make the choice a bit easier.

Demant is probably best known for its hearing aid business, where Oticon is the main brand. However, the company covers all areas of hearing care. From diagnostics instruments and hearing devices to cochlear implants and bone-anchored hearing solutions. Not to forget headsets for both gamers and offices. There are clear synergies between these business segments but also differences that requires separate competencies. Imagine the different technological needs between a senior citizen looking for a hearing aid and a teenager looking for a gaming headset. Or the different requirements for successful marketing strategies in the diagnostics instruments and corporate headset businesses. In my opinion, graduates at this company benefits from the diverse nature of the company in two ways. Firstly, the high diversification of the company means that graduates have a lot of different opportunities in the rotations. It can thus be tailored to a high degree depending on qualifications and wishes. Secondly, the chance of finding the perfect position after the program ends is great, as the teams in different business segments will be very different and value different strengths. You will likely fit in!

I started as a Finance Graduate in September 2019, and my short journey with Demant illustrates the diversity quite well. My first rotation was in Dublin, where I supported the management of our Irish hearing aid business with financial reporting. This provided great knowledge of our hearing aid products and how to operate a retail business. My second rotation is in EPOS, which is our headset business for offices and gamers. The tasks in this rotation are completely different, and so is the general dynamics of the business segment. The customers are no longer individual consumers requiring a hearing aid but instead big corporations like Amazon. The nature of my two next rotations are still unknown, but I am sure they will be exciting as well and challenge me in more new ways.

There are a lot of great opportunities for newly graduated people, which have different things to offer. I hope this blog post has given you more to consider when choosing your first company and career path. Best of luck with the job hunt, and don’t hesitate to reach out if you have any questions.

Best regards,

Tobias Qwist Fenger