Audika Group is on a continuous journey to stay ahead and be in the forefront of digital innovation within hearing care. In 2021 focus has been on innovation within digital marketing and modern learning – directed both internally at our employees as well as externally towards our customers. We have implemented a global, digital and integrated learning platform to share knowledge and upskill employees together with a platform enabling a superior consumer experience. In this way, we want to ensure that our customers experience the best and most rewarding services.
Even though the in-person customer experience remains one of the most valuable services, Audika has in 2021 strengthened its digital set-up and solution for Remote Care to provide customers with the best digital experience. Furthermore, Audika has significantly increased its share of appointments coming from digital channels and professionalized online communication even further by launching a new state-of-the-art platform for all webpages.
Going forward, digital innovation will continue to be at the very center of Audika’s business model and services.