Our business

Market

Demant covers five business areas: Hearing Care, Hearing Aids, Hearing Implants, Diagnostics and Communications.

We are the only company in the world that covers these five areas, and we harvest significant synergies from this unique position. Synergies that will help millions of people experience the joy of hearing for many years to come. Just as the Demant family envisioned it when they founded the company in 1904.

With our approach to hearing healthcare and technology, and our complete product range, Demant, our customers and partners are fully equipped to help people with various kinds of hearing loss and communication needs connect with the world and live their lives to the fullest.

Our unique position is a great advantage in a market that is growing. The hearing healthcare market represents a value of around USD 24 billion per year, with Europe and North America being by far the largest markets. Global tracking of hearing loss, e.g. MarkeTrak, EuroTrak and JapanTrak, shows that around 1 in 10 people over the age of 50 is living with a hearing loss, and more than 18 million hearing aids and 85,000 hearing implants are sold every year.

The estimated value growth rates are 2-4% in the hearing aid market and 10-15% in the hearing implants market. This growth is largely driven by the underlying demographic development and, particularly for hearing implants, gradually increasing penetration rates. The estimated value growth rate in the diagnostics market is 3-5%.

The Communications market represents a value of around USD 6 billion, and the estimated value growth rate is around 12%.

Business activities

The Demant Group develop, manufacture and sell products and equipment that help people with hearing loss connect and communicate with the world around them. We focus on five business areas: Hearing Care, Hearing Aids, Hearing Implants, Diagnostics and Communications.

The many companies in our business activities collaborate in many areas and to a wide extent also share resources and technologies.

The many companies in our business activities collaborate in many ways throughout the entire value chain from purchasing and manufacturing to R&D, marketing and sales. All companies, however, have their own organisation and unique identity in order to service their individual markets in the best possible way.

Ownership structure

William Demant Foundation is the majority owner of Demant A/S (55-60%) through William Demant Invest A/S, which is the wholly owned holding company for William Demant Foundation’s investment activities.