Our business


The Demant Group operates in a global market with companies in more than 30 countries, employs around 20,000 employees and generates an annual revenue of more than DKK 18 billion.


  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Malaysia
  • Mexico
  • Norway
  • Netherlands
  • New Zealand
  • Italy
  • Japan
  • Korea
  • Philippines
  • Poland 
  • UK
  • USA
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey

    Demant covers five business areas: Hearing Care, Hearing Aids, Hearing Implants, Diagnostics and Communications.

    We are the only company in the world that covers these five areas, and we harvest significant synergies from this unique position. Synergies that will help millions of people experience the joy of hearing for many years to come. Just as the Demant family envisioned it when they founded the company in 1904.

    With our approach to hearing healthcare and technology, and our complete product range, Demant, our customers and partners are fully equipped to help people with various kinds of hearing loss and communication needs connect with the world and live their lives to the fullest.

    Our unique position is a great advantage in a market that is growing. The hearing healthcare market represents a value
    of around USD 24 billion per year, with Europe and North America being by far the largest markets. Global tracking of hearing loss, e.g. MarkeTrak, EuroTrak and JapanTrak, shows that around 1 in 10 people over the age of 50 is living with a hearing loss, and more than 18 million hearing aids and 85,000 hearing implants are sold every year.

    The estimated value growth rates are 2-4% in the hearing aid market and 10-15% in the hearing implants market. This growth is largely driven by the underlying demographic development and, particularly for hearing implants, gradually increasing penetration rates. The estimated value growth rate in the diagnostics market is 3-5%.

    The Communications market represents a value of around USD 6 billion, and the estimated value growth rate is around 12%.

    • revenue-2018


      18,418 MDKK

      In 2021, we generated 18,418 DKK million in revenue. Our largest markets are Europe and North America.
    • four-business-areas

      Business Focus

      5 areas

      Demant focuses on five areas: Hearing Aids, Hearing Implants, Hearing Care, Diagnostics and Communications.


    • full-time-employees-average-14000



      During 2021, the Group had and average number of full-time employees of 18,116.


    • ownership



      Demant A/S is listed on Nasdaq Copenhagen. William Demant Foundation is the sole owner of the investment company, William Demant Invest, who holds the majority shares of Demant A/S.

    The Demant Group develop, manufacture and sell products and equipment that help people with hearing loss connect and communicate with the world around them. We focus on five business areas: Hearing Care, Hearing Aids, Hearing Implants, Diagnostics and Communications.

    The many companies in our business activities collaborate in many areas and to a wide extent also share resources and technologies.

    The many companies in our business activities collaborate in many ways throughout the entire value chain from purchasing and manufacturing to R&D, marketing and sales. All companies, however, have their own organisation and unique identity in order to service their individual markets in the best possible way.


    William Demant Foundation is the majority owner of Demant A/S (55-60%) through William Demant Invest A/S, which is the wholly owned holding company for William Demant Foundation’s investment activities.