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The Demant Group operates in a global market with companies in more than 30 countries, employs more than 22,000 staff and generates annual revenue of more than DKK 22 billion.


 

  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
    		•
  • Ireland
  • Israel
  • Italy
  • Japan
  • Malaysia
  • Mexico
  • Norway
  • The Netherlands
  • New Zealand
  • The Philippines
    		•
  • Poland 
  • Portugal
  • UK
  • USA
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Turkey
    •  

    Demant covers three business areas: Hearing Care, Hearing Aids and Diagnostics 
    The synergies between our business areas enable us to help millions of people experience the joy of hearing for many years to come. Just as the Demant family envisioned it when they founded the company in 1904.

    With our approach to hearing healthcare and technology, and our complete product range, Demant, our customers and partners are fully equipped to help people with various kinds of hearing loss connect with the world and live their lives to the fullest.

    Our unique position gives us a competitive advantage in growing market. Our addressable hearing healthcare market represents a value of around USD 28 billion per year, with Europe and North America being by far the largest markets. According to WHO 1 in 5 people worldwide live with hearing loss (WHO 2021) and more than 21 million hearing aids are sold every year (Global tracking of hearing loss, as done by for instance MarkeTrak, EuroTrak and JapanTrak)

    The estimated value growth rate in the hearing aid market is 4-6% largely driven by the underlying demographic development and gradually increasing penetration rates. The estimated value growth rate in the diagnostics market is also 4-6%.

    revenue-2018

    Revenue

    22,419 MDKK

    In 2024, we generated DKK 22,419 million in revenue. Our largest markets are Europe and North America.
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    Business

    Three areas

    Demant covers three business areas: Hearing Care, Hearing Aids and Diagnostics.

     

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    Workforce

    >22,000

    End of 2024, the Group employed more than 22,000 employees.

     

    ownership

    Ownership

    56%

    Demant A/S is listed on Nasdaq Copenhagen. William Demant Foundation is the sole owner of the investment company, William Demant Invest, that holds the majority of shares in Demant A/S.


    The Demant Group develops, manufactures and sells products and equipment that help people with hearing loss connect and communicate with the world around them.

    We cover three business areas: Hearing Care, Hearing Aids and Diagnostics.

    The many companies run by our individual business areas collaborate in many areas throughout the entire value chain from purchasing and manufacturing to R&D, marketing and sales and also share resources and technologies to a wide extent.

    However, they all have their own organisation and unique identity to enable them to service their individual markets in the best possible way.

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    Hearing Care

    The Hearing Care business area of Demant comprises Audika Group, which is a global retail company providing hearing care and hearing solutions to customers worldwide. The Hearing Care business caters to the diverse customer needs and practice standards of its operating regions by taking a local business and customer service approach in its management. Globally, Audika Group is made up of several strong local brands, such as Audika, HearingLife, Hidden Hearing and Acústica Médica. With more than 3,700 hearing care clinics in over 25 countries, Audika Group treats hearing losses from mild to severe and is one of the world’s leading groups within the hearing care industry.

    Audika takes a personalised approach to the treatment of hearing loss because access to a healthy range of audible frequencies means providing a full suite of inputs for our brains to process. We can then be aware of our surroundings and able to discern meaning from sound. Comprehension is more complete, it happens faster, and with less effort.

    Conversations, gatherings, work, entertainment, navigation…all rely on audio cues. Hearing gives us confidence. It empowers us to participate fully in the world around us. It makes communication quick, easy, and enjoyable and essentially set the tone for how we experience the world. It’s also a powerful trigger for how we remember it. At Audika, we love our ears.

    With over 500 million people worldwide suffering from hearing loss and a rapidly ageing global population, Audika is responding to the significant and growing need for hearing care services. The daily ambition of the dedicated hearing care experts at Audika is to help more people hear better by providing personalised care and life-changing hearing solutions.

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    Visit Audika

    Hearing Aids

    Hearing Aids
    The development, manufacture and wholesale of hearing aids is the core business of Demant. Our Hearing Aids business area comprises four brands: Oticon, Bernafon, Sonic and Philips. In order to be at the forefront of innovation, each of the brands launches new products on a regular basis, and the range of brands and devices means that Demant has a solid position in the market, particularly in the high-end market segment, where Demant has a relatively high market share.

     

    Oticon

    Oticon is a leading manufacturer of hearing healthcare solutions, enabling people to live the life they want with the hearing they have. Oticon aims to supply the most sophisticated technology and audiology based on the needs and wishes of the hearing impaired and to offer a full range of the best hearing aids and fitting systems on the market. Selling its products through sales companies in more than 25 countries and through about 80 independent distributors worldwide, Oticon aims to be the most attractive provider of hearing aids and considers the hearing care professional as its business partner.

    Visit Oticon

     

     

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    Bernafon

    Since 1946, Bernafon has worked to develop and market solutions that help people with hearing difficulties. Together with thousands of hearing care professionals in more than 80 countries, Bernafon has empowered millions of people to hear and communicate better.

    Visit Bernafon

     


     

    Philips Hearing Solutions

    Demant is exclusive hearing aid brand licensee of Philips. Together, we are committed to making a difference to people’s lives by delivering innovative connected solutions within hearing care. Philips HearLink hearing aids take connected hearing healthcare to the next level and offer modern and exciting solutions to the benefit of both professionals and people living with hearing loss.

    Visit Philips Hearing Solutions

     

     

     

    Diagnostics

    Demant's Diagnostics business area is a global market leader in hearing and balance assessment solutions.

    Diagnostics consists of a group of international companies, such as MAICO, Amplivox, Grason-Stadler, Interacoustics and MedRx that all enjoy strong market positions in all product categories and cover every major customer segment in all key geographic regions.

    The solutions they offer include audiometers, tympanometers, otoacoustic emission and auditory brainstem systems as well as vestibular assessment solutions used worldwide by audiologists, ear-nose-and-throat specialists and balance clinics.


    Maico_productMAICO

    Developing, manufacturing and distributing reliable products, ranging from hearing screening to diagnostic solutions, MAICO has for more than seven decades been an innovator in audiological instruments.

    MAICO has grown over the years to meet the specialised needs of the growing audiological community. From screening audiometers for school nurses and GPs to complex diagnostic instruments for in-depth examination, MAICO provides novel and efficient tools for hearing professionals and is also very successful within equipment for newborn hearing screening using both ABR and OAE technology.

    Visit MAICO Germany            Visit MAICO USA   Visit MAICO International 

     

     

     

     

     

    Interacoustics

    Interacoustics is the world's leading provider of solutions for measuring and diagnosing hearing and balance disorders. With more than 50 years’ experience, Interacoustics is dedicated to supplying its customers with the best possible solutions for their professional needs. This is accomplished by maintaining a continuous dialogue with healthcare professionals in all sectors of audiology, neurology and physical therapy.

    Visit Interacoustics 

     

     

     

     

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    Amplivox

    Established in 1935 and headquartered in Birmingham in the UK, Amplivox is a manufacturer of audiological equipment. Focusing on supportive, reliable and cost-effective solutions developed specifically for audiology and occupational health markets, the company's innovative products and services are distributed globally.

    Visit Amplivox 

     

     

     

     

     

    Grason-Stadler

    For over 65 years, Grason-Stadler (GSI) has been "Setting the clinical standard" in audiometry, tympanometry and hearing healthcare diagnostics. Far more than a tagline, it is embedded in GSI's DNA and is the driving force behind everything the company does. Market feedback confirms that GSI is seen as the clinical standard and has also established the three attributes most identified with the GSI brand: quality, reliability and user-friendliness.

    Visit Grason-Stadler 

     

     

     

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    MedRx

    The MedRx audiological product line is designed to assist hearing healthcare professionals in counselling, educating and informing both the patient and family members about the patient’s specific hearing loss and what can be done to alleviate the hearing loss.

    Visit MedRx 

     

     

     

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    Audioscan

    Audioscan has a rich history designing and developing hearing aid verification equipment. Audioscan delivers intuitive and reliable products for hearing healthcare professionals to accurately measure and assess hearing aid performance, so patients have the best possible hearing experience.

    Audioscan - Professional Verification

     

     

     

     

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    Inventis

    Inventis is a global leader in audiology and balance, providing advanced instrumentation and software solutions to professionals in the field of hearing and balance care.

    Its computer-centric vision enables the delivery of high-tech solutions that ensure a seamless, user-friendly experience,

    offering fully-featured devices with exceptional value for money, all supported by outstanding customer assistance.

    Audiology and Balance equipment ‹ INVENTIS

    William Demant Foundation is the majority shareholder in Demant A/S (55-60%) through William Demant Invest A/S, which is the wholly owned holding company for William Demant Foundation’s investment activities.

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    Read more about William Demant Foundation here
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    Read more about William Demant Invest here