a company based on passion
Our company was created out of sheer passion back in 1904. The wife of our founder, Hans Jørgen Demant, had a hearing loss. So Hans booked a ticket to London to find a hearing aid for his wife. Soon he became a hearing instrument agent, and he started to import the ear massager Massacon and the hearing aid Acousticon.
In 1910, Hans Demant passed away, and his sons William and Jørgen decide to sell out the inventory of hearing aids, which turned out to be easy. Thus, William Demant decided to continue the business and he successfully moved it towards new goals – the first of its kind in the world. In addition to his business understanding, he was a visionary man driven by a strong personal interest in hearing and treatment of hearing loss. More than 100 years later, this care for other people on which the company was founded and developed is still the focal point of everything we do. We want to help people hear better. To have conversations with their loved ones. To be a part of society