New Oticon Own hearing aids allow hearing care professionals to fit more users with invisible* hearing aids with an exceptional sound experience. The new discreet custom hearing aids are fully customised to fit individual ears and feature Oticon’s BrainHearing technologies, including the world’s first on-board Deep Neural Network in a custom hearing aid.

The new custom hearing aids from Oticon have taken a giant technological leap. Oticon Own features the advanced performance of two technology generation leaps, including the superior power, speed and features of the Polaris platform.

Customised fit
Using advanced miniaturisation techniques Oticon has accomplished its smallest in-the-ear design, including an IIC style that is invisible for 9 out of 10 users. The smaller design enables professionals to fit more ears so that more users can actually choose to have an ITE style. Oticon Own ITE hearing aids are fully customised to each individual user, offering ultimate comfort and confidence to enjoy an active lifestyle.


BrainHearing™ in-the-ear
Oticon Own’s tiny design even includes the advanced audiological performance of Oticon’s groundbreaking BrainHearing technologies. Oticon now introduces the first on-board Deep Neural Network (DNN) in a custom hearing aid. Trained with 12 million real-life sound scenes, the DNN in Oticon Own recognises a wealth of sounds, their details and how they should ideally be heard in a natural way.

Hearing care professionals can now offer custom users access to all relevant sounds, supporting the brain’s natural ability to make sense of sound**. Oticon Own includes MoreSound Amplifier, precisely balancing amplification, MoreSound Optimiser, proactively eliminating feedback, and Oticon’s giant leap in sound processing, MoreSound Intelligence.

Oticon has proven that Oticon Own significantly reduces listening effort for users. Using pupillometry to measure listening effort, with MoreSound Intelligence on, pupil size of Oticon Own users was reduced by 30%i. Oticon Own also includes Oticon’s Tinnitus SoundSupport which provides relief sounds for tinnitus sufferers.

Many Oticon Own styles are Made for iPhone and compatible Android devices***, offering direct, high-quality streaming, so that users can enjoy their favourite music as well as take calls through their hearing aids. In addition, iPhone and iPad users can enjoy hands-free communication thanks to Apple’s support for bi-directional hearing aids****. 2.4GHz Bluetooth Low Energy Technology is introduced from the Oticon Own ITC style upwards, making the Oticon Own ITC the smallest, fully featured ITE hearing aid in the Oticon portfolio.

Thomas Behrens, Vice President of Audiology at leading hearing aid provider, Oticon, comments:
“Oticon Own represents our commitment to offer a full portfolio via our new platform, Polaris. Built to be discreet, our new Oticon Own range introduces BrainHearing technology into our smallest hearing devices, enabling hearing care professionals to offer more patients a reliable, comfortable custom-made solution that gives them more freedom to enjoy an active lifestyle. Custom hearing aids overcome many of today’s challenges of wearing behind-the-ear hearing aids, such as wearing glasses and facemasks. For active users especially, wind noise is reduced and stability increased. We are really proud to make custom hearing aids available to so many more users, and without compromising the life changing hearing experience we have to offer.”


* The IIC is invisible for 9 out of 10 users
** Benefit may vary depending on style chosen
*** Compatible with modern Android devices which support audio streaming for hearing aids
**** Bi-directional streaming is available with iPhone 11 or later running iOS 15.2 or later, and iPad running iPadOS 15.2 or later.