During 2021, Demant’s Hearing Care retail business, Audika Group, has continued to expand their global network of clinics through acquisitions. This has resulted in the investment in or take-over of more than 200 stores during the year. The expansions have primarily been on markets such as the US, Canada, France and Spain as well as new ventures in Germany.

In December 2021, Audika entered the German hearing care retail market by acquiring the chain Kerstin Ritter Hörgeräte, which holds a strong regional position in the Southwestern part of Germany with 18 shops and a strong local network to key hearing healthcare stakeholders. Ritter serves as good starting point for a further expansion in the German hearing care retail market.

Audika Group’s broad presence in many significant markets is part of building up and sustaining Audika’s market-leading position. Over the past 25 years, Audika has been on a significant growth journey, and today, the company is present in more than 20 countries, has surpassed more than 2,600 full-time clinics and employs more than 8,000 people.
Audika will continue to build a profitable business both organically and through acquisitions to help more people hear better and deliver on their customer promise of being the “Modern Hearing Care Expert”.


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