The Demant identity


It all started with import of hearing aids in the Danish town Odense more than 115 years ago. As time went by import became own production and later on the company got into hearing care, diagnostics, hearing implants, audio solutions and headsets.

Today, Demant is one of the world’s leading and biggest hearing healthcare companies offering the broadest selection of treatment for people living with hearing loss. Every day the Demant Group and its 14,500 employees around the world is doing their utmost to live up to the purpose that has permeated the organisation and its employees from the beginning:


Being able to communicate is an intrinsic part of what makes us human, as we discover when we experience hearing difficulties. When we cannot hear properly, our participation in everyday life decreases. We withdraw and become less active, more isolated.

On the contrary, when we keep stimulating the brain with sound impulses, we also help keep our hearing more fit. It helps us connect, communicate and socialise with the world around us.

The benefits of good hearing are assisted by the newest technology and hearing care. For young people and seniors alike, overcoming the boundaries of hearing loss by the use of hearing care solutions, by the expert advice of a hearing care professional and by keeping the hearing fit will make it easier not just to stay active, but to enjoy life to the fullest. So, ensuring hearing health is more important than ever. 

The story of our company – Demant – begins in 1904 with one man’s passion to improve the life of his wife, who suffered from hearing loss. At a time when hearing aids were in their infancy, Hans Demant bought one for his wife Camilla and they started building the foundation for professional hearing care. After some years, their son William took over and developed a prosperous company throughout the twentieth century – based on his parents’ story and the vision to give hearing back to the hearing impaired.

To preserve the altruistic purpose, the shares of the company were donated to the charitable William Demant Foundation in 1957, giving us our unique ownership structure and the possibility to create what would become a world-leading hearing healthcare group.

Our ambition is to pave new ways in hearing health, while ensuring a long-term, sustainable profile and conducting business in a responsible way. For more than a century, the people of Demant have played a vital part in developing innovative technologies and know-how to help improve people’s hearing. In every aspect, at every touchpoint, from hearing devices, hearing implants and diagnostic equipment to intelligent audio solutions and hearing care, Demant has been present, active and engaged.

No matter what tomorrow has in store for the world of hearing, we want to shape it. With the technological development moving at an ever-faster pace, innovation aimed at creating customer-centric solutions is paramount to success. Because the potential to change lives is extraordinary. There will be plenty for us to do, as the connection between hearing and well-being is fully explored and as the ageing population is growing. More and more people will be affected by hearing loss.

Care for other people’s health has always been the very foundation of our company. The desire to make life-changing differences through hearing health is still the definite core of our business and the purpose which follows us to work every morning.

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The stars of the movie are our very own authentic users in some of their everyday life situations where our products help them get the best out of their life. Get to know some of our movie stars in the portraits of our movie stars.



Name: Camilla Gilbert
Age: 36
State and country: Ohio, U.S.
Hearing loss: Bilateral microtia and atresia - Conductive Hearing loss
Hearing device: Oticon Medical Ponto 4 – both ears

What is most important for you living with hearing loss?
To continue doing the things I enjoy as an Advocate, Doctoral Student, and most importantly as a Mother. It is important that I am able to hear with less worry and with ease in my everyday life.

How has your hearing device helped you?
The Ponto 4 has helped me become more confident with my hearing health. I am able to hear sounds from different directions and determine where the sound is coming from. With my previous devices, I had challenges determining where sound was coming from. 

How did you experience taking part in the movie shootings?
The movie shooting was amazing especially since it was in NYC! I am very grateful for the opportunity for my daughter and myself to take part in the shooting. The opportunity allowed me to share my experience with Ponto 4 genuinely and respectfully. I would definitely do it again if given the opportunity to share my story and ongoing satisfaction with Oticon Medical and their products.  

Name: Helle Simon Elbro
Age: 61
City and country: Herlev, Denmark
Hearing loss: Mild sensorineural hearing loss on right ear and moderate sensorineural hearing loss on left ear.
Hearing device: Oticon Opn 2 - both ears

What is most important for you living with hearing loss?
I feel left out when I cannot take part in a conversation. I am a person who would like to understand as much as possible but due to my hearing loss I have to choose when I want to spend more energy on trying to understand everything. I am very conscious on how I handle the emotions I get when there is something I cannot hear.

How has your hearing device helped you?
My hearing aids help me a lot. The best example I can give you is of a situation when I forget to wear them. Once, I forgot to wear them when I went to Ikea with my sister. I felt like walking around I a big bubble where the sound had to fight its way to get to my brain.

How did you experience taking part in the movie shootings?
I enjoyed it. I hope that others will experience the benefits of wearing hearing aids like I do.



Name: Sheila Hallam
Age: 59
State and country: New Jersey, U.S.
Hearing loss: Bilateral mild to severe high frequency sensorineural hearing loss
Hearing device: Oticon Opn1 minirite

What is most important for you living with hearing loss?
It is wonderful to be able to hear what people say so I can contribute instead of making completely irrelevant comments or repeatedly having to apologize because I don’t hear what people say. I have lived with a high frequency hearing loss since I fired a gun when I was 23. At first, I refused to wear hearing aids since they were not that great at the time. Today, the improvement my hearing aids give me is amazing and I don’t even notice that I’m wearing them except for the fact that I hear what people are saying!

How has your hearing device helped you?
Now, I can go to a noisy environment like a restaurant and enjoy the conversation instead of just being excluded. I do also enjoy being able to hear parts of music which I once was not able to hear.

How did you experience taking part in the movie shootings?
I had a hysterical day with the video crew. The crew did not do what I thought they would. They liked the fact I danced and liked yard work, so we played with that during the shootings. It was a great day with a lot of fun.


Name: Rok Ha Choi
Age: 57
City and country: Seoul, Korea
Hearing loss: Right ear: Moderate hearing loss – Left ear: Mild hearing loss
Hearing device: Right ear: Alta 2 Pro ITC 100 – Left ear: Alta 2 Pro miniRITE 85

What is most important for you living with hearing loss?
The most important thing in my life is not to be restricted when I give lectures at a college or other places. Furthermore, I am very interested in making other people feel comfortable when I talk with them even though I have a hearing loss.

How has your hearing device helped you?
Hearing aids are parts of my body, so I don’t feel inconvenience in my everyday life. The hearing aids help me live with confidence and give me comfort in my relationships with other people.

How did you experience taking part in the movie shootings?
The shootings will remain a beautiful memory in my life forever. I enjoyed taking part in the shootings. Thank you for everything.

  • demant_living_circles_a4_seafoam_green_rgb_founded-on-care

    Our company begins with one man’s passion to help his hearing-impaired wife: Hans Demant’s eagerness to act on Camilla’s hearing loss and to truly make a life-changing difference – carried on by their son William.

    By committing their time and energy to improving the lives of people with hearing difficulties, the Demant family gave us a solid foundation on which to create the future of hearing health. This commitment to change lives through healthcare continues to engage us all at Demant every single day.


  • demant_living_circles_a3_charcoal_blue_rgb_focus_on_health

    Hearing care is healthcare, and we keep stressing the strong link between hearing care and general health.

    We are confident that our solutions do more than just amplify sound, and we know that hearing care professionals do more than just fit hearing aids.

    By combining qualified care and the newest technology – in hearing instruments and implants as well as in diagnostic and fitting equipment – we actually make life-changing differences to people living with hearing difficulties, thereby empowering them to live more active and healthier lives.

  • demant_living_circles_a5_warm_grey_rgb_shaping_the_future

    Our passion for innovation and technology will help us make the unthinkable a reality.

    With a firm intent to reward the many different users of our products with solutions that are compatible with modern life and work in the digital age, we continue to bring innovative products to market.

    And by pushing scientific boundaries and sharing our research-based expertise in hearing technology, diagnostic and fitting equipment as well as in professional hearing care, we play a pivotal role in shaping a better future; benefitting us all as we live active lives and grow older.


We are always interested in hearing from skilled people wanting to make a difference.

Become a part of a global leading hearing healthcare company and contribute to changing the lives of people all around the world who are living with hearing loss.

See job openings here and get a career that truly matters.